◆ Digital Innovation

Web Platforms & E-commerce

High-converting WordPress sites, e-commerce platforms with integrated payment gateways and B2B portals.

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Web platforms & e-commerce engineered to convert.

From custom WordPress builds for ambitious brands to WooCommerce stores, headless commerce architectures, B2B portals and Salesforce Commerce Cloud implementations — Inithex ships web experiences optimized for performance, SEO, conversion rates and easy editorial management. Integrated with your CRM, ERP and payment provider as part of your stack — not as another silo.

Performance is non-negotiable: every site we ship targets Core Web Vitals scores above 90, sub-1.5s Largest Contentful Paint, and Lighthouse 95+ across performance, accessibility, best practices and SEO categories.

What we build

  • Custom WordPress sites — bespoke themes, ACF Pro, headless WordPress, Elementor, Bricks, Enfold builds.
  • WooCommerce stores — B2C and B2B, subscriptions, memberships, club allocations, multi-vendor marketplaces.
  • Payment gateway integrations — Stripe, PayPal, Mercado Pago, Webpay, Flow, local Andean processors.
  • Salesforce Commerce Cloud — for enterprise-scale unified B2C/B2B commerce with deep CRM integration.
  • Shopify implementations — custom themes, app extensions, headless via Hydrogen + Storefront API.
  • Headless e-commerce — Next.js + Shopify / BigCommerce / Saleor / commercetools.
  • B2B portals — account-specific catalogs, quote builders, contract pricing, order tracking, reorder flows.
  • Subscription & membership platforms — recurring billing, dunning, content gating, member benefits.
  • Multi-language & multi-region sites — Polylang, WPML, locale-specific currency, taxation, shipping.

Performance & SEO baked in

  • Core Web Vitals 90+ scores on real-world devices (LCP < 1.5s, FID < 100ms, CLS < 0.1)
  • Schema.org structured data for products, reviews, FAQs (boosts AI search results)
  • AI-search optimization (Google AI Overviews, Perplexity, ChatGPT search)
  • Multi-language ready via Polylang or WPML with proper hreflang
  • WebP / AVIF images with responsive srcset, CDN delivery from day one
  • LiteSpeed / Redis / Varnish caching configured to your hosting
  • Lighthouse 95+ across performance, accessibility, SEO, best practices

Frequently asked questions

WordPress vs Shopify vs custom — which should we choose?

WordPress + WooCommerce: best when you need editorial flexibility, custom B2B logic, content marketing, full ownership. Shopify: best for D2C brands prioritizing speed-to-market and proven conversion patterns. Custom (Next.js, Remix): best for unique UX requirements or massive scale (Salesforce Commerce Cloud, BigCommerce). We help you decide based on volume, complexity and team.

How much does an e-commerce build cost?

Shopify with custom theme: USD $8K–$30K. WooCommerce with custom features: USD $15K–$80K. Salesforce Commerce Cloud enterprise build: USD $250K+. Headless commerce (custom Next.js + Shopify/Saleor): USD $40K–$150K. We provide fixed-scope estimates after discovery.

Can you integrate the store with our Salesforce CRM?

Yes — this is one of our specialties. We integrate WooCommerce, Shopify and BigCommerce with Salesforce so customers, orders, products and inventory sync bidirectionally. Real-time for orders, batch for inventory. We use a mix of REST APIs, MuleSoft, and middleware depending on volume.

Do you support local payment methods (Webpay, Mercado Pago, etc.)?

Yes. We’ve integrated Webpay (Transbank), Mercado Pago, Flow, KhipuApp, PayU, Wompi, Niubiz and most LATAM gateways. For B2B, we also handle SAP/Oracle billing integration. International: Stripe, PayPal, Adyen, Braintree.

How long does a typical website project take?

Brochure WordPress site: 4–8 weeks. WooCommerce with custom features: 8–14 weeks. Headless commerce or Salesforce Commerce Cloud: 12–24 weeks. We deliver in 2-week sprints with weekly stakeholder reviews.

Let's talk web platforms & e-commerce.

30 minutes with a senior consultant. No commitment. Just a frank conversation about your needs.

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