Industries — Food & Beverage

Brands that win the shelf and the screen.

Consumer Goods Cloud, route-to-market analytics, trade promotion management and DTC commerce — implemented by a team that knows the LATAM F&B landscape.

Industry pulse

Trade promotion ROI

Up to 25% of revenue spent on trade promotions, with most brands unable to measure incremental volume per execution.

Route-to-market complexity

Direct, distributor, modern trade, traditional trade, ecommerce — each channel has its own data shape and economics.

DTC and subscription growth

Subscription coffee, snacks and beverages outpace retail growth — but require commerce, fulfillment and CRM that legacy F&B systems cannot deliver.

Cold-chain visibility

Temperature excursions, recalls and freshness data are still tracked on paper or in fragmented systems.

How we help

CG Cloud

Retail execution + TPM

Salesforce Consumer Goods Cloud implementation for retail execution, perfect store, in-store survey and trade promotion management.

Commerce Cloud

DTC + subscription

Headless commerce, subscription billing, loyalty and personalized experiences powered by Data Cloud and Marketing Cloud.

Init.field + IoT

Cold-chain telemetry

Init.field captures distributor and merchandiser data offline; integrated IoT temperature sensors feed Service Cloud alerts.

What clients see

+18%

Trade promotion incremental lift

2.4x

DTC subscription LTV

94%

Perfect store compliance

40%

Faster recall execution

Spotlight

LATAM beverage brand turns 20K stores into a real-time sales channel.

Init.field gave 400+ merchandisers offline-capable store audits. Consumer Goods Cloud surfaced trade promotion ROI per SKU and chain. Commerce Cloud DTC channel grew from 0 to 8% of revenue in 14 months.

Connect every point of sale to your brand HQ.

30 minutes with a senior consultant. We will share benchmarks from comparable LATAM F&B programs.

Talk to an F&B specialist →