Wine & Spirits
Three-tier distribution opacity
In US and EU markets, depletions data arrives 30-60 days late, distorted by distributor formats. By then, the campaign is over.
DTC channel cannibalization
Wine club, web, restaurant — each grows in isolation. No single customer view means no real LTV measurement.
Compliance and traceability
FDA FSMA 204, EU CSRD, SAG and ISP requirements demand lot-level traceability that legacy ERP cannot produce on demand.
Brand-building budget pressure
Trade marketing spend per market needs sharper ROI. Generic spreadsheets do not segment by varietal, channel or distributor performance.
Distributor & retail execution
Implementation of CG Cloud for distributor sales planning, depletions analytics, in-store execution and trade promotion management.
Unified DTC + B2B commerce
Wine club, web, restaurant and HoReCa orders unified in one customer record. Subscription, allocation and shipping rules per market.
Bottle-to-bottle compliance
Lot-level traceability across vineyard, winemaking, bottling and export. Audit-ready exports for SAG, ISP and FDA reporting.
Chilean premium winery gains real-time view of 40 markets and grows DTC 35%.
Consumer Goods Cloud unified 14 distributor data feeds. Commerce Cloud + Init.CRM stitched wine club, restaurant and trade orders into a single 360° customer view. Bottle-level traceability shaved 3 weeks off compliance audits.
Modernize your winery for global commerce.
30 minutes with a senior consultant who has shipped wine and spirits programs across LATAM, US and Europe.