Regional bank · digital onboarding in 10 minutes

Case study — Financial Services

From 4 days to 10 minutes: rewiring a bank’s digital onboarding.

A regional retail bank serving 1.2M customers in 3 LATAM markets needed to compete with neobanks. We rebuilt the entire account-opening journey on Salesforce Financial Services Cloud — and put it under 24/7 SOC.

The context

90 minutes of paperwork, 4 days of waiting.

The bank’s digital onboarding was a façade. The form looked modern, but every submission triggered manual KYC review, paper signatures couriered between branches, and a back-office reconciliation that averaged 4.2 business days.

Drop-off was 68%. Neobanks were eating the under-35 segment at 4x the bank’s acquisition rate. Compliance had flagged 14 regulator findings in 18 months — all rooted in process opacity.

How we did it

01

Mapped the real journey, not the diagram

Two weeks shadowing the back-office. Found 38 handoffs in what the org chart showed as 6. Rebuilt the target state around 4 automated checkpoints.

02

FSC at the core, MuleSoft as the spine

Financial Services Cloud became the customer record. MuleSoft orchestrated 11 external systems: RUT validation, AML screening, sanctions lists, the core banking platform, branch printers and audit logs.

03

Init.Sign for legally-binding e-signature

Replaced the paper-signature courier with Init.Sign electronic signature compliant with Ley 19.799 and equivalent regional regulation. Documents stored with audit chain in Salesforce.

04

Inithex SOC monitoring from day one

24/7 SIEM-tuned monitoring of the new digital channels. Blocked a credential-stuffing campaign targeting the new onboarding flow within the first week of launch.

What changed

10 min
Time to funded account (was 4 days)
−68%
Drop-off in digital funnel
+34%
Under-35 acquisition
0
Material compliance findings since go-live

“Inithex did not just deliver a faster form. They redesigned the operational model behind it, with our compliance and security teams in the room from day one.”

— Chief Digital Officer, regional retail bank
Tech stack
Salesforce Financial Services CloudMuleSoftInit.SignData CloudMarketing CloudInithex SOCAML/KYC providers

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Premium winery · real-time view of 40 markets

Case study — Wine & Spirits

A premium Chilean winery gains real-time view of 40 markets.

Family-owned winery with 5 brands and US$120M in exports. Built a unified commerce + distributor visibility platform on Salesforce Consumer Goods Cloud, Commerce Cloud and Init.CRM.

The context

Selling globally, deciding blindly.

14 distributors across the US, EU and Asia. Each reporting depletions in different formats, frequencies and granularity. Trade marketing decisions made on data 30–60 days stale. The DTC channel was 4 disconnected commerce instances per market.

Compliance was paper-heavy. Each SAG, ISP or FDA audit took 4–6 weeks of CFO-office overtime to compile lot-level traceability.

How we did it

01

Consumer Goods Cloud as the source of truth

CG Cloud implementation across distributor sales planning, depletions, trade promotion management and in-store execution. ETL pipelines normalized 14 distributor feeds into one daily schema.

02

Commerce Cloud + Init.CRM for unified DTC

Wine club, restaurant orders, ecommerce and HoReCa unified in a single customer record. Per-market subscription, allocation and shipping rules. Loyalty program built on Salesforce Loyalty Management.

03

Lot-level traceability

Vineyard, vinification, bottling and export lots linked end-to-end in Manufacturing Cloud-derived schema. Audit-ready exports for SAG, ISP and FDA generated in under 2 hours.

04

Tableau CRM for the trade desk

Real-time dashboards: depletions, allocations, brand performance per market, ROI per promo. Replaced 9 Excel templates and a weekly war-room meeting.

What changed

18 days
Depletions visibility (was 60)
+35%
DTC revenue growth
100%
Lot-level traceability
< 2h
Audit packet generation

“We finally see our 40 markets the way we always wanted to. The CFO’s team gets compliance done in an afternoon. The brand teams trust the numbers.”

— Director of Global Commercial, premium Chilean winery
Tech stack
Salesforce Consumer Goods CloudCommerce CloudLoyalty ManagementTableau CRMInit.CRMMuleSoftAWS data lake

Globalize your winery without losing visibility.

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LATAM logistics · 3x volume, same team

Case study — Logistics & Supply Chain

A regional logistics player handles 3x the volume — same support team.

Mid-size LATAM logistics operator moving 4M shipments/year. Cut tracking call volume 60%, accelerated carrier integration 16x and put the entire ops stack under 24/7 SOC monitoring.

The context

Drowning in tracking calls, lapped by digital-native competitors.

Customer service handled 18,000 tracking calls per month. Onboarding a new carrier took 4 months of integration work. A ransomware attempt on a peer in 2024 forced the board to demand SOC coverage they did not have.

Each shipment touched 7 systems before reaching the customer. Each system had its own login, its own API quirks, its own SLA.

How we did it

01

Branded Experience Cloud portal

Self-service shipment tracking, document repository, claims management and Einstein-powered chat. Whitelabeled for 12 enterprise shippers, with co-branded URLs and custom workflows.

02

MuleSoft carrier integration hub

Centralized integration of EDI, REST API and email-parsed carrier data into a normalized schema. New carrier onboarding dropped from 4 months to 4 weeks.

03

24/7 Inithex SOC + SIEM tuning

Coverage of TMS, WMS, customs platforms and telematics. Custom playbooks for logistics-specific attack patterns. Blocked 2 ransomware staging attempts in the first quarter.

04

Salesforce Service Cloud for the contact center

Unified ticketing across the portal, email, WhatsApp and inbound calls. AI-powered case routing reduced first-response time by 70%.

What changed

−60%
Tracking call volume
4 wk
New carrier onboarding (was 4 mo)
24/7
SOC coverage
99.9%
Portal uptime

“The portal was the visible part. The MuleSoft hub and the SOC were what made it sustainable. Inithex thought about all three at once.”

— CTO, LATAM logistics operator
Tech stack
Salesforce Experience CloudService CloudMuleSoftEinsteinInithex SOCSplunk SIEMSalesforce Marketing Cloud

Scale your operations without scaling headcount.

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