Regional bank · digital onboarding in 10 minutes

Case study — Financial Services

From 4 days to 10 minutes: rewiring a bank’s digital onboarding.

A regional retail bank serving 1.2M customers in 3 LATAM markets needed to compete with neobanks. We rebuilt the entire account-opening journey on Salesforce Financial Services Cloud — and put it under 24/7 SOC.

The context

90 minutes of paperwork, 4 days of waiting.

The bank’s digital onboarding was a façade. The form looked modern, but every submission triggered manual KYC review, paper signatures couriered between branches, and a back-office reconciliation that averaged 4.2 business days.

Drop-off was 68%. Neobanks were eating the under-35 segment at 4x the bank’s acquisition rate. Compliance had flagged 14 regulator findings in 18 months — all rooted in process opacity.

How we did it

01

Mapped the real journey, not the diagram

Two weeks shadowing the back-office. Found 38 handoffs in what the org chart showed as 6. Rebuilt the target state around 4 automated checkpoints.

02

FSC at the core, MuleSoft as the spine

Financial Services Cloud became the customer record. MuleSoft orchestrated 11 external systems: RUT validation, AML screening, sanctions lists, the core banking platform, branch printers and audit logs.

03

Init.Sign for legally-binding e-signature

Replaced the paper-signature courier with Init.Sign electronic signature compliant with Ley 19.799 and equivalent regional regulation. Documents stored with audit chain in Salesforce.

04

Inithex SOC monitoring from day one

24/7 SIEM-tuned monitoring of the new digital channels. Blocked a credential-stuffing campaign targeting the new onboarding flow within the first week of launch.

What changed

10 min
Time to funded account (was 4 days)
−68%
Drop-off in digital funnel
+34%
Under-35 acquisition
0
Material compliance findings since go-live

“Inithex did not just deliver a faster form. They redesigned the operational model behind it, with our compliance and security teams in the room from day one.”

— Chief Digital Officer, regional retail bank
Tech stack
Salesforce Financial Services CloudMuleSoftInit.SignData CloudMarketing CloudInithex SOCAML/KYC providers

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