Branże — Żywność i napoje

Marki, które wygrywają półkę i ekran.

Consumer Goods Cloud, route-to-market analytics, trade promotion management and DTC commerce — implemented by a team that knows the LATAM F&B landscape.

Puls branży

ROI promocji handlowych

Up to 25% of revenue spent on trade promotions, with most brands unable to measure incremental volume per execution.

Złożoność route-to-market

Direct, distributor, modern trade, traditional trade, ecommerce — each channel has its own data shape and economics.

Wzrost DTC i subskrypcji

Subscription coffee, snacks and beverages outpace retail growth — but require commerce, fulfillment and CRM that legacy F&B systems cannot deliver.

Widoczność łańcucha chłodniczego

Temperature excursions, recalls and freshness data are still tracked on paper or in fragmented systems.

Jak pomagamy

CG Cloud

Retail execution + TPM

Salesforce Consumer Goods Cloud implementation for retail execution, perfect store, in-store survey and trade promotion management.

Commerce Cloud

DTC + subscription

Headless commerce, subscription billing, loyalty and personalized experiences powered by Data Cloud and Marketing Cloud.

Init.field + IoT

Cold-chain telemetry

Init.field captures distributor and merchandiser data offline; integrated IoT temperature sensors feed Service Cloud alerts.

Co widzą klienci

+18%

Inkrementalny lift promocji

2.4x

LTV subskrypcji DTC

94%

Compliance perfect store

40%

Szybsza realizacja recall

Wyróżnione

LATAM beverage brand turns 20K stores into a czas rzeczywisty sales channel.

Init.field gave 400+ merchandisers offline-capable store audits. Consumer Goods Cloud surfaced trade promotion ROI per SKU and chain. Commerce Cloud DTC channel grew from 0 to 8% of revenue in 14 months.

Połącz każdy punkt sprzedaży z HQ marki.

30 minut z doświadczonym konsultantem. We will share benchmarks from comparable LATAM F&B programs.

Porozmawiaj ze specjalistą F&B →