LATAM logistics · 3x volume, same team

Case study — Logistics & Supply Chain

A regional logistics player handles 3x the volume — same support team.

Mid-size LATAM logistics operator moving 4M shipments/year. Cut tracking call volume 60%, accelerated carrier integration 16x and put the entire ops stack under 24/7 SOC monitoring.

The context

Drowning in tracking calls, lapped by digital-native competitors.

Customer service handled 18,000 tracking calls per month. Onboarding a new carrier took 4 months of integration work. A ransomware attempt on a peer in 2024 forced the board to demand SOC coverage they did not have.

Each shipment touched 7 systems before reaching the customer. Each system had its own login, its own API quirks, its own SLA.

How we did it

01

Branded Experience Cloud portal

Self-service shipment tracking, document repository, claims management and Einstein-powered chat. Whitelabeled for 12 enterprise shippers, with co-branded URLs and custom workflows.

02

MuleSoft carrier integration hub

Centralized integration of EDI, REST API and email-parsed carrier data into a normalized schema. New carrier onboarding dropped from 4 months to 4 weeks.

03

24/7 Inithex SOC + SIEM tuning

Coverage of TMS, WMS, customs platforms and telematics. Custom playbooks for logistics-specific attack patterns. Blocked 2 ransomware staging attempts in the first quarter.

04

Salesforce Service Cloud for the contact center

Unified ticketing across the portal, email, WhatsApp and inbound calls. AI-powered case routing reduced first-response time by 70%.

What changed

−60%
Tracking call volume
4 wk
New carrier onboarding (was 4 mo)
24/7
SOC coverage
99.9%
Portal uptime

“The portal was the visible part. The MuleSoft hub and the SOC were what made it sustainable. Inithex thought about all three at once.”

— CTO, LATAM logistics operator
Tech stack
Salesforce Experience CloudService CloudMuleSoftEinsteinInithex SOCSplunk SIEMSalesforce Marketing Cloud

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