Wina i alkohole
Nieprzejrzystość dystrybucji three-tier
In US and EU markets, depletions data arrives 30-60 days late, distorted by distributor formats. By then, the campaign is over.
Kanibalizacja kanału DTC
Wine club, web, restaurant — each grows in isolation. No single customer view means no real LTV measurement.
Compliance i śledzenie
FDA FSMA 204, EU CSRD, SAG and ISP requirements demand lot-level traceability that legacy ERP cannot produce on demand.
Presja budżetu brand-building
Trade marketing spend per market needs sharper ROI. Generic spreadsheets do not segment by varietal, channel or distributor performance.
Distributor & retail execution
Implementation of CG Cloud for distributor sales planning, depletions analytics, in-store execution and trade promotion management.
Unified DTC + B2B commerce
Wine club, web, restaurant and HoReCa orders unified in one customer record. Subscription, allocation and shipping rules per market.
Bottle-to-bottle compliance
Śledzenie na poziomie partii across vineyard, winemaking, bottling and export. Audit-ready exports for SAG, ISP and FDA reporting.
Chilean premium winery gains czas rzeczywisty view of 40 markets and grows DTC 35%.
Consumer Goods Cloud unified 14 distributor data feeds. Commerce Cloud + Init.CRM stitched wine club, restaurant and trade orders into a single 360° customer view. Bottle-level traceability shaved 3 weeks off audyty compliance.
Zmodernizuj swoją winnicę dla globalnego commerce.
30 minut z doświadczonym konsultantem who has shipped wine and spirits programs w LATAM, US and Europe.