Bank · onboarding cyfrowy w 10 minut

Studium przypadku — usługi finansowe

From 4 days to 10 minutes: rewiring a bank’s onboarding cyfrowy.

A regional retail bank serving 1.2M customers in 3 LATAM markets needed to compete with neobanks. We rebuilt the entire account-opening journey on Salesforce Financial Services Cloud — and put it under 24/7 SOC.

Kontekst

90 minutes of paperwork, 4 days of waiting.

The bank’s onboarding cyfrowy was a façade. The form looked modern, but every submission triggered manual KYC review, paper signatures couriered between branches, and a back-office reconciliation that averaged 4.2 business days.

Drop-off was 68%. Neobanks were eating the under-35 segment at 4x the bank’s acquisition rate. Compliance had flagged 14 regulator findings in 18 months — all rooted in process opacity.

Jak to zrobiliśmy

01

Mapped the real journey, not the diagram

Two weeks shadowing the back-office. Found 38 handoffs in what the org chart showed as 6. Rebuilt the target state around 4 automated checkpoints.

02

FSC at the core, MuleSoft as the spine

Financial Services Cloud became the customer record. MuleSoft orchestrated 11 external systems: RUT validation, AML screening, sanctions lists, the core banking platform, branch printers and audit logs.

03

Init.Sign for legally-binding e-signature

Replaced the paper-signature courier with Init.Sign electronic signature compliant with Ley 19.799 and equivalent regional regulation. Documents stored with audit chain in Salesforce.

04

Inithex Monitoring SOC from day one

24/7 SIEM-tuned monitoring of the new digital channels. Blocked a credential-stuffing campaign targeting the new onboarding flow within the first week of launch.

Co się zmieniło

10 min
Czas do uruchomienia konta (było 4 dni)
−68%
Drop-off w lejku cyfrowym
+34%
Akwizycja sub-35
0
Material znaleziska compliance od go-live

“Inithex did not just deliver a szybsze form. They redesigned the operational model behind it, with our compliance and security teams in the room from day one.”

— Chief Digital Officer, regional retail bank
Stack technologiczny
Salesforce Financial Services CloudMuleSoftInit.SignData CloudMarketing CloudInithex SOCAML/KYC providers

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Winiarnia premium · widoczność 40 rynków

Studium przypadku — wina i alkohole

A premium Chilean winery gains czas rzeczywisty view of 40 markets.

Family-owned winery with 5 brands and US$120M in exports. Built a unified commerce + distributor visibility platform on Salesforce Consumer Goods Cloud, Commerce Cloud and Init.CRM.

Kontekst

Selling globally, deciding blindly.

14 distributors across the US, EU and Asia. Each reporting depletions in different formats, frequencies and granularity. Trade marketing decisions made on data 30–60 days stale. The DTC channel was 4 disconnected commerce instances per market.

Compliance was paper-heavy. Each SAG, ISP or FDA audit took 4–6 weeks of CFO-office overtime to compile lot-level traceability.

Jak to zrobiliśmy

01

Consumer Goods Cloud as the source of truth

CG Cloud implementation across distributor sales planning, depletions, trade promotion management and in-store execution. ETL pipelines normalized 14 distributor feeds into one daily schema.

02

Commerce Cloud + Init.CRM for unified DTC

Wine club, restaurant orders, ecommerce and HoReCa unified in a single customer record. Per-market subscription, allocation and shipping rules. Loyalty program built on Salesforce Loyalty Management.

03

Śledzenie na poziomie partii

Vineyard, vinification, bottling and export lots linked end-to-end in Manufacturing Cloud-derived schema. Audit-ready exports for SAG, ISP and FDA generated in under 2 hours.

04

Tableau CRM for the trade desk

Real-time dashboards: depletions, allocations, brand performance per market, ROI per promo. Replaced 9 Excel templates and a weekly war-room meeting.

Co się zmieniło

18 days
Widoczność depletions (było 60)
+35%
Wzrost przychodów DTC
100%
Śledzenie na poziomie partii
< 2h
Generacja paczki audytowej

“We finally see our 40 markets the way we always wanted to. The CFO’s team gets compliance done in an afternoon. The brand teams trust the numbers.”

— Director of Global Commercial, premium Chilean winery
Stack technologiczny
Salesforce Consumer Goods CloudCommerce CloudLoyalty ManagementTableau CRMInit.CRMMuleSoftAWS data lake

Globalizuj swoją winnicę bez utraty widoczności.

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Logistyka LATAM · 3x wolumen, ten sam zespół

Studium przypadku — logistyka

A regional logistics player handles 3x the volume — same support team.

Mid-size LATAM logistics operator moving 4M shipments/year. Cut tracking call volume 60%, accelerated carrier integration 16x and put the entire ops stack under Monitoring SOC 24/7.

Kontekst

Drowning in tracking calls, lapped by digital-native competitors.

Customer service handled 18,000 tracking calls per month. Onboarding a new carrier took 4 months of integration work. A ransomware attempt on a peer in 2024 forced the board to demand Pokrycie SOC they did not have.

Each shipment touched 7 systems before reaching the customer. Each system had its own login, its own API quirks, its own SLA.

Jak to zrobiliśmy

01

Branded Experience Cloud portal

Self-service shipment tracking, document repository, claims management and Einstein-powered chat. Whitelabeled for 12 enterprise shippers, with co-branded URLs and custom workflows.

02

MuleSoft carrier integration hub

Centralized integration of EDI, REST API and email-parsed carrier data into a normalized schema. Onboarding nowego przewoźnika dropped from 4 months to 4 weeks.

03

24/7 Inithex SOC + SIEM tuning

Coverage of TMS, WMS, customs platforms and telematics. Custom playbooks for logistics-specific attack patterns. Blocked 2 ransomware staging attempts in the first quarter.

04

Salesforce Service Cloud for the contact center

Unified ticketing across the portal, email, WhatsApp and inbound calls. AI-powered case routing reduced first-response time by 70%.

Co się zmieniło

−60%
Wolumen połączeń tracking
4 wk
Onboarding nowego przewoźnika (było 4 mies.)
24/7
Pokrycie SOC
99.9%
Uptime portalu

“The portal was the visible part. The MuleSoft hub and the SOC were what made it sustainable. Inithex thought about all three at once.”

— CTO, LATAM logistics operator
Stack technologiczny
Salesforce Experience CloudService CloudMuleSoftEinsteinInithex SOCSplunk SIEMSalesforce Marketing Cloud

Skaluj operacje bez skalowania headcountu.

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